yet another level of targetting....at least new to me

Yesterday I helped Otto and his friend Jere to book flights to and hotel from London. We did quite a bit browsing in various services. An few days earlier I had a look at Tahko and Levi hotels.
Today I looked Sal/Santa Maria wind forecast from Windguru and voila - magically those hotels I had specifically checked the availability and price also from Booking.com (but did not purchase), appear in
Windguru's banner ad. And I guess this is between Windguru and Booking.com (?) and not through Google Ad system, since I was doing the stuff in actual Booking.com site.
My path in web, web history is getting ever more "web"ed ... times when I do not know if I am using a service or strange commercial mesh ahead? ;)

Sci-Fi showing what's the future .. again

Decades (both funny and scary to admit it) ago had I bought my first Enki Bilal album "La foire aux immortels", " Jumalaton näytelmä" in Finnish. Great sleep like mix of pure fantasy and elements of
description of a dystopian future.
Over the past few years, in this era of ever more disgusting reality TV shows, from time to time I have been remembering Bilal's dystopian vision of sports - his future version of ice hockey.
Emergence and increasing popularity of so called mixed martial fights (like UFC and others like that) has kept remembering me of his vision. And now this: http://utblive.com/
Man, how freaking far we have gone in just 1-2 human generations...from a time when probably pretty much the whole global population just wished for peace to time where stupidity has no limits.
Welcome idiocracy... great movie by the way (from idea point of view, "maybe" not so much from it's artistic values).