Saturday, November 21, 2015

Audio books rule! ... but p2p marketing is tough



Thanks to Audible, my numerous hours in car have turned into life changing hours I am always looking forward to.
Audio (business) books work exceptionally well for me - can't stop "reading" to do memos while driving and thinking irons out the occasional repetition and "air" from book.  I have also been trying to sell the idea of using commuting hours for audio books to my friends with these arguments:
"Audible has actually changed my life for better. They give the first book for free so there is no risk if you do not like. Apps are available for all ecosystems. Warren Berger's More Beautiful Question is a book everyone should really I mean really read or listen. I have done it twice."
Weirdly nobody seems to buy this. I am obviously less credible P2P marketer than I'd like to think.

If Toyota Lean Leadership audio book has the power to make 10.5hours drive from Helsinki to Oulu and back most enjoyable, it must be good?  

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