Monday, October 30, 2006

Advertising with a vision... makes the difference

Saw this in Sunday paper ... beautifull example how good innovative advertising looks for unconventional approaches and thus totally rocks in people's minds.

"News for those who do not find company's Xmas party to be quite a real one without a massive taxi queues... now nothing is missing from Silja Line's Xmas parties. From November on we have real taxi stands on decks where you can go and visit if you wish so. You decide how long you stand there, we quarantee the toughest queueing conditions in Baltic Sea.
....
Feet above the ground."

In era of the overwhelming stimulants only those who really try to find new wierd mixtures & approaches can wake some end user reactions... and even if we know this it seems that it's easier to just go with something conventional - "let's not try to be funny for now".


I want to go for pikkujoulu cruising with Silja line for the first time ever !!

2 comments:

flying hopes said...

Pelkasta ajatuksesta paleltaa varpaita. Just thinking about the cold makes my toes hurt.

Tuomo Sihvola said...

Niinpä ! Loistavaa mainostusta joka tapauksessa - vieläkin pyörii mielessä.

-5C and very slippery ... finally.

Ice please cover the water and let me fly ;o))

Say No - it is great

"No thanks. Not interested." - what a wonderful & respectful response! Good straight forward fast "No" keeps thin...