Pretty interesting story in last Friday's Talous Sanomat - Jaana Haapala (director of strategy in PHS)... fairness&rightness will become and be the new competitive edge for companies. Rise of conscience economy, rise of consumer citizenship. If people feel they or somebody are being tretead unfairly they have their revenge as consumers. Corporations need to make the choise whether to stand side by side with their workers and consumers or boom as "Catheral brand"s repeating their simplex messages. Consumer responsibility is rising since from many areas authority control is already gone.
Rise of Consience economy and consumer citizenship ...
No comments:
Post a Comment