Cliponomy

Clip Economy aka cliponomy = all content is split to clips by users communities. These clips then actually receive nowadays the most if not all of the communities' power as added value creator (ratings, dicsussions, sharing = community marketing).
Cliponomy is also the basis for new cultural renewal - in music hiphop, rap,... have lead the way by "shamelessly" ripping riffs as building material for the new songs. Nobody speaks anymore about somebody ripping the "original" off.
(Just read from Eero Hämeenniemi's book that) In Classical music a techique called parodytechnique (?) was largely used by eg Haendel. "Borrowing is acceptable, but you need to return what you borrowed with interest".
Skateboard movies seem to be the ultimate cliponomy product at the moment - could they be leading forming of a new kind of movies ? Don't see why not actually since the kiddies at home seem to be mostly consuming all video content as videoclips. Actually all reality TV shows are just collection of clips - clips are what matters, the "plot" and theme are there just as frame for "juicy" videoclips which get max attention and are easy get circulated and re-spinned ?

Clips get the attention, are easy to share, meet the diminishing attention span of people ... the most important thing with YouTube is that it clipotized permanatly the last long format media and made "sharing of a clip" part of our normal net behaviour ?