DNA has been building it's "DNA - Exceptionally fair" image for long time ... now they don't even need to mention who is advertising, it does not anymore actually somehow even feel like advertising... Colour and font is enough and I make the association to the brand.
Having said that to be fair, at least in "fairness" DNA is less fair in it's roaming pricing - got a horrid bill for some plain voice and messaging in States.
Random thoughts and things which would be nice to remember ... documented mainly for myself
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