Thursday, April 24, 2008

Build it throughly, minimize content, maximise message

DNA has been building it's "DNA - Exceptionally fair" image for long time ... now they don't even need to mention who is advertising, it does not anymore actually somehow even feel like advertising... Colour and font is enough and I make the association to the brand.
























Having said that to be fair, at least in "fairness" DNA is less fair in it's roaming pricing - got a horrid bill for some plain voice and messaging in States.

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Say No - it is great

"No thanks. Not interested." - what a wonderful & respectful response! Good straight forward fast "No" keeps thin...