Aiming high, execute to perfection...

I had to take my N82 to be serviced. I took it to Nokia Flagship Store in Aleksanterinkatu which also has care service point in it. Sitting in there with about 10-15 other persons queuing to the service made me think WHY do they have care service point there ?
The store is very nice, all the devices are well placed, location couldn't be better, and there are lot's of helpfull staff there.

However, care service point has 2-3 persons working which means that store is actually growded with pretty grim looking persons queuing for more than half an hour to get serviced.
In practise this all turns out pretty much followingly for the total experience...
Those persons who actually just come to see the devices and discuss about them (as I guess is the main purpose) will see first a showroom full of pretty unhappy/bored looking persons just waiting (=sitting in front of the device tables blocking the way to the devices) to get serviced, then they wonder why there are lot's of Nokia store staff just waiting to get customers but the ones waiting and staff do not connect (since only care personnel can service care cases... which take some time to understand for the first timer), and then finally visitors inevitably start to wonder how the store is filled with customers with problems with Nokia devices...
So yes, very convinient idea to combine showroom and care service, but I think the execution is not on the level of the idea and thus the result is not the wanted experience.

Flagship store must be pretty hefty investment both money- and imagowise - I hope someone is really watching after it and making sure that it really serves the purpose...

ps. as it is a world's mobile communication leaders showroom one should expect to be able to use all devices core features including calling and messaging...