Bumped into this old thinking from my MTV3 presentation... still valid. Sort of.
I claimed that competition in news business is unfair - in favor of UGC. Existing companies cannot survive as they are now.
UGC: no org, no cost structures, driven by personal interest, volunteering, looking constantly for new biz models, ultra local/ultra targeting, always someone in place, no obligation for neutrality/source critique, spreads like hell, expert on micro level, capability to adapt to constant extremization (is that a word) of content, language of the day, technical flexibility
New biz companies: Organizations/hierarchy, cost structures, job/salary/interest, working hours, fixed biz models, serving all, send a pro on site, responsibility for correctness, pro in macro level, journalistic principles dictate borders for content's groovyness, good language, IT systems...
This was 3 years ago, and now I feel that many news companies have taken the wrong pieces from UGC to compete in the world.
Random thoughts and things which would be nice to remember ... documented mainly for myself
Subscribe to:
Post Comments (Atom)
Say No - it is great
"No thanks. Not interested." - what a wonderful & respectful response! Good straight forward fast "No" keeps thin...
-
Sort of tragicomic ? Since once we now start downscaling (in terms of fuel consumption) why not then really downscale (also in terms of our ...
-
Today I took Valtteri to kindegarden. He has now moved into a group of older kids soon starting their pre-school. Since they are "old&q...
-
There is an increasing debate and worry about how to keep the country competitive. Overall the discussions seem to be about flexibility of t...
No comments:
Post a Comment