Thursday, April 25, 2013

Unfair competitive situation: news business vs UGC

Bumped into this old thinking from my MTV3 presentation... still valid. Sort of.
I claimed that competition in news business is unfair - in favor of UGC. Existing companies cannot survive as they are now.

UGC: no org, no cost structures, driven by personal interest, volunteering, looking constantly for new biz models, ultra local/ultra targeting, always someone in place, no obligation for neutrality/source critique, spreads like hell, expert on micro level, capability to adapt to constant extremization (is that a word) of content, language of the day, technical flexibility
New biz companies: Organizations/hierarchy, cost structures, job/salary/interest, working hours, fixed biz models, serving all, send a pro on site, responsibility for correctness, pro in macro level, journalistic principles dictate borders for content's groovyness, good language, IT systems...

This was 3 years ago, and now I feel that many news companies have taken the wrong  pieces from UGC to compete in the world.

No comments:

Say No - it is great

"No thanks. Not interested." - what a wonderful & respectful response! Good straight forward fast "No" keeps thin...