Thursday, September 04, 2014

Ok so maybe advertising works after all :)


Today driving to a meeting I saw the light in Töölö. An (totally commercial) ad, that actually touched me. I wanted to be "jeff bridges", in those clothes, even just for a day.
For years I have been amazed about the obviously amazing amount money that must have been poured eg by Valio into advertising that is build strictly on fakeness.  But, as so often nowadays, I have to consider that I have been wrong again. Maybe has always been the fact that I am just not part of the target group for Valio ads?

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